Shai has always believed that passion is life’s greatest ingredient. Passion has guided Shai throughout his life. After earning a Business degree which included studying in Barcelona for six months, Shai started his career out in the financial world. After a brief stint he quickly decided to change paths and follow his passion for food! He traded in his tie for an apron at his family’s butcher shop and after a period of handling cleavers and knives, he joined the La Ferme sales team.
Shai considers himself incredibly lucky that his job allows him to constantly expand his knowledge of food and share his experiences with both customers and co-workers. In addition to being Director of Sales at La Ferme, Shai also happens to be one of La Ferme’s best customers, always anxious to try whatever is new and exciting. He finds that recommending products that he has tried and loves is the best way to enrich the sales experience for both himself and all of his customers.
Shai spends most of his days driving around the street of Toronto but if it weren’t for his GPS, he would never get anywhere! He is always happy to recount stories of his latest amazing meals or new cheese discoveries. When he is not working, Shai spends lots of time with his dog, Kelev. He also admits to having a weakness for kitchen supply stores and is quickly running out of storage space in his new kitchen. Shai is already the proud owner of a sous vide machine, a deli slicer and a water carbonator. His girlfriend does not know that he is currently saving up for a Vitamix and a Big Green Egg. Please keep his secret!